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Artificial jewellery, colloquially known as imitation or fashion jewellery, has woven itself intricately into the cultural and societal tapestry of Pakistan. Artificial jewellery brands in pakistan primarily serving ornamental purposes, its significance transcends mere aesthetics, reflecting historical legacies, social norms, and economic dynamics. Role of Artificial Jewellery in Pakistani Culture and Society: This article embarks on an illuminative journey to